The first offer is your reality check. If your agent told
you to declutter, paint, repair and deep clean and you didn't do it, then the
offer is showing you the error of your ways. Unless you do some drastic
corrections, the only thing you can do is negotiate the buyer's low offer
upward.
Negotiation typically works best when both parties get what
they want. For example, you may be willing to take less money in exchange for a
cash offer or a quicker closing. Your buyer may be willing to pay closer to
your asking price in exchange for paying their closing costs, which could be
several thousand dollars.
Your willingness to negotiate depends on several factors:
- Can you get something you want in exchange for conceding something the buyer wants?
- What are your market's conditions? Do buyers have the upper hand or do sellers?
- How badly do you want to sell? Are you willing to let a few thousand dollars stand between you and the next stage of your life?
Start from a position of strength -- an offer shows you have
something the buyer wants. Unless the buyer can get the same thing for less
elsewhere, you can safely counter the buyer's offer.
Keep in mind that a buyer will only pay what he or she
believes your home is worth. Buyers respond to price, location, and condition.
What you paid for the home, or what equity you need out of it, aren't relevant
to the buyer.
Homes in top condition sell for the most money. You can't
negotiate your home's location, but a poor location can definitely be improved
by putting your home in the best condition possible.
If your home isn't spotless and move-in ready, then
condition is likely affecting the price buyers want to pay for your home. You
can either make the repairs and updates your buyer wants, or you can counter
with a carpet allowance, pay HOA fees, or some other concession that will
please the buyer.
Before you negotiate any offer, you need to know whether or
not you have a solid, serious buyer. This is where your real estate agent is
indispensable. Your agent can act as a go-between to make sure your buyer is
qualified by a reputable lender.
A real estate agent can give you feedback on your home's
price, location or condition, and make suggestions on where you can improve
your negotiating position.
Once the buyer makes an offer, your agent can advise you how
to negotiate the offer, based on the contract terms, and what she can find out
from the buyer's agent about your buyer's motivations.
Your agent can't tell you what to ask for your home or what
you should accept, but he or she can tell you what you can do to improve your
contract negotiations.
If you don't agree to the buyer's terms, and counter the
buyer's offer price, or change the day of closing, or some other term, the home
is not yet under contract. Your buyer can initial his or her acceptance, and
you have a binding contract.
Or your buyer can do nothing, and you may have lost an
opportunity to sell your home.
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